Retaining Generation Z in India – A Work Values based HR Perspective

Abstract

In this study, Donald Super’s Work Values Inventory (WVI) is used as a conceptual framework to investigate how work values affect employee retention among Generation Z in Indian firms. The study, which drew on semi-structured interviews with HR professionals from various industries, shows that intrinsic motivators like meaningful work, ongoing education, flexibility, and mental health support are strongly associated with Gen Z’s retention (Super & Mann-Lincoln, 1962). Participants noted a shift in Gen Z’s preferences toward impact-driven jobs and organizational alignment with personal values, even though extrinsic values like job security and financial rewards are still important (Leslie et al., 2021). The results highlight how Gen Z’s professional expectations are changing, casting doubt on traditional retention tactics and highlighting the value of mentorship, autonomy, inclusive cultures, and hybrid work arrangements. A contextual HR training paradigm that is adapted to these generational changes is suggested by the study. The findings suggest that among Gen Z professionals in India, reevaluating retention through the prism of work values can improve long-term employee commitment and organizational engagement.