Digital Transformation in Sustainable Management: Sales Employees’ Work–Nonwork Balance, Health, and Quality of Life

Abstract

Work–nonwork balance, health behaviors, and quality of life are important elements of employee well-being, especially for sales employees who often face heavy workloads, extensive travel, and irregular schedules. The study analysed the relationships among work-nonwork balance, health behaviors, and quality of life in sales employees within the education sector, it also explores digital transformation practices and its influence on these factors. Data collected through structured questionnaires were analyzed using correlation and regression techniques. The results showed that better work–nonwork balance was significantly related with health behaviors and higher quality of life, while imbalance was associated to decreased health behaviors and reduced quality of life. Statistical Analysis revealed that the use of CRM softwares creates a significant difference in quality of life of the employees, emphasizing the importance of digital transformation in sales sector. The research findings highlight the importance of integrating digital solutions into sustainable management strategies to promote employee health, productivity, and work-nonwork balance in the education sector.