Facebook Use, Personality Traits, and Loneliness among Postgraduate Students: A Comparative Study

Abstract

The present study examines differences between Facebook users and non-users in personality traits based on the Five-Factor Model, levels of loneliness, and explores the contribution of demographic variables to these psychological outcomes. A quota sample of 100 postgraduate students (50 Facebook users and 50 non-users) from Karnatak University, Dharwad, was assessed using the NEO Five-Factor Inventory and the UCLA Loneliness Scale (Version 3). Independent sample t-tests and stepwise multiple regression analyses were employed. Results indicated no significant differences between Facebook users and non-users across personality dimensions; however, Facebook users reported significantly higher loneliness. Several demographic variables (e.g., duration of Facebook use, birth order, number of siblings, gender, and early background) significantly predicted specific personality traits and loneliness. Findings are discussed in light of social compensation and personality-based explanations of social networking site use.